(Baton Rouge, LA) Lieutenant Governor Mitch Landrieu unveiled a brand new Louisiana tourism ad campaign in cities across the state today, featuring well-known Louisiana chefs, musicians, actresses and NBA players who offer their tips on what visitors should see and do while in Louisiana.
The announcement comes off the tail of a successful discussion about Louisiana, music and culture sponsored by Lt. Governor Landrieu and held at the New Orleans Jazz and Heritage Festival.
“We are blessed with unbelievably talented and fun people in Louisiana who all have their own favorite places to eat, dance, listen to music, fish and hunt here in their home state,” said Lt. Governor Landrieu. “When Chef John Besh tells you Louisiana has perfect gumbo, you want to try the gumbo. And when NBA greats Willis Reed and Karl “the Mailman” Malone say there’s nothing like ‘kicking back with a big, fat Louisiana Bass’ or ‘camping in the great outdoors of Louisiana,’ you want to fish and camp where they do. This is “insider information” and we’re sharing it with the world.”
The current insiders in the campaign are Chef John Besh, actress Faith Ford, Chef John Folse, musician Amanda Shaw, Grammy award winner Terrence Simien, and NBA greats Karl “the Mailman” Malone, Willis Reed and Chris Paul. The multimedia campaign includes television, print ads and interactive. Eventually the campaign will feature new insiders offering their personal tips on their favorite things to see and do around the state.
"I was pleased to be asked to represent the state in the “My Louisiana” Campaign as I was able to tell a story about Louisiana that would draw visitors to ‘My Louisiana’ – a place that truly no other state in this country can claim," said Chef John Besh. “I was born and reared east of New Orleans in Slidell in a family with several siblings and relatives. I’ve been able to explore beyond the CrescentCity due to my visits to see family and friends. It has brought me to learn about the culture and people within this great region. We each have an Iconic Louisiana as we all love it for different reasons. It could be the accents of the ladies behind a Po-boy counter in the Irish Channel, or the smell of a crawfish boil on the river’s edge in Plaquemine parish or a father and son fishing on the banks of Grand Isle. It's all good and it's all My Louisiana,” Besh added.
“I travel all over the world and besides asking me what my favorite dish to cook is, people ask me all about Louisiana. I tell them there is no place like it on earth. You've gotta come to a festival- Zwolle Tamale Festival in Zwolle or Strawberry Festival in Ponchatoula. It's how we celebrate our food. Come and visit my Bittersweet Restaurant or eat somewhere my friends and I eat like - Poche's Market and Restaurant in BreauxBridge. You just need to come see My Louisiana,” said Chef John Folse.
The Office of the Lt. Governor and the Department of Culture, Recreation and Tourism tested various marketing concepts to arrive at the “Celebrity Insider” campaign concept. Research revealed that potential visitors to Louisiana wanted more information about what there was to see and do in the state and they especially wanted to know what Louisiana locals do for fun. This campaign answers those questions by letting well-known faces from Louisiana share personal travel tips on the areas where they have lived and know best. No matter where you travel, no tip is more valuable than the insider’s.
The Department of Culture, Recreation and Tourism has budgeted approximately $6 million in domestic consumer media promoting the “My Louisiana” campaign this fiscal year. The campaign will run in national print magazines, national cable networks and high target television markets.
The state is also encouraging visitors to seek out their own favorite things to see and do during their visit, write about it and submit it as part of a worldwide contest. The top 10 winners will receive two tickets to the 2009 New Orleans Jazz and Heritage Festival and two nights’ stay in Harrah’s Hotel or one of their fine partners. The subject of the entry must be: “Your Louisiana,” describing the places and things you enjoy about Louisiana and can be no more than 500 words. A booth at this year’s New Orleans Jazz and Heritage Festival invited festival participants to create their own “My Louisiana” ad by posing with various props associated with the ad campaign. The photos were then emailed to the participants who were encouraged to submit their “My Louisiana” story worldwide contest for a chance to win and also be featured on www.LouisianaTravel.com.
Neither a wise nor a brave man lies down on the tracks of history to wait for the train of the future to run over him.
Dwight D. Eisenhower - Written by
on 5/13/2008
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THESE ARE SOME VARIOUS LOUISIANA STATISTICS /RANKINGS WHEN STACKED AGAINST EVERY OTHER CITY AND TOWN AND OR COUNTIES/PARISHES AND OR ZIPCODES IN THE UNITED STATES OF AMERICA
Top 101 cities with the least cars per house, population 500+
74. Wallace, LA (housing, pop. 570): 26.5% no vehicle
96. Supreme, LA (housing, pop. 1,119): 24.1% no vehicle
99. Killona, LA (housing, pop. 797): 24.0% no vehicle
Top 101 cities with the most cars per house, population 500+ Louisiana [ not in the list]
Top 101 zip codes with the highest 2004 average Adjusted Gross Income (AGI) for individuals (pop 5,000+) Louisiana [ not in the list]
Top 101 zip codes with the highest 2004 average Adjusted Gross Income (AGI) for individuals (pop 1,000+) Louisiana [ not in the list]
Top 101 zip codes with the lowest 2004 average Adjusted Gross Income (AGI) for individuals (pop 5,000+)
48. 71103 (Shreveport, LA), pop. 10,425: 18971
66. 70117 (New Orleans, LA), pop. 51,252: 19438
62. 70802 (Baton Rouge, LA), pop. 30,434: 19370
75. 71202 (Richwood, LA), pop. 30,591: 19713
Top 101 zip codes with the lowest 2004 average Adjusted Gross Income (AGI) for individuals (pop 1,000+) Louisiana [ not in the list]
Top 101 cities with the largest percentage of likely homosexual households (counted as self-reported same-sex unmarried-partner households) (population 50,000+) 48. New Orleans, LA (housing, pop. 223,388): 0.9%
Top 101 cities with the largest percentage of likely homosexual households (counted as self-reported same-sex unmarried-partner households) (population 5,000+) 100. Gardere, LA (housing, pop. 8,992): 1.2%
Top 101 cities with the smallest percentage of likely homosexual households (counted as self-reported same-sex unmarried-partner households) (population 5,000+) Louisiana [ not in the list]
Top 101 cities with the smallest percentage of likely homosexual households (counted as self-reported same-sex unmarried-partner households) (population 50,000+)
28. Bossier City, LA (housing, pop. 61,306): 0.3%
Top 101 zip codes with the most casinos in 2005
53. 71101 (Shreveport, LA), pop. 9,930: 3
94. 71351 (Marksville, LA), pop. 11,073: 2
57. 70601 (Lake Charles, LA), pop. 35,196: 3
81. 70663 (Sulphur, LA), pop. 27,172: 2
33. 70802 (Baton Rouge, LA), pop. 30,434: 3
Top 101 zip codes with the most museums in 2005
14. 70130 (New Orleans, LA), pop. 14,891: 8
Top 101 cities with the most local government spending on current operations of parks and recreation per resident in 2004 in $ (population 10,000+)
41. Houma, LA (housing, pop. 32,657): 216.5
90. Lafayette, LA (housing, pop. 114,214): 157.0
66. Monroe, LA (housing, pop. 51,555): 175.2
Top 101 counties with the largest number of children under 18 without health insurance coverage in 2000
49. Tensas Parish, LA (Newellton, St. Joseph, Waterproof), pop. 6,618: 26.4%
76. Madison Parish, LA (Tallulah, Richmond, Delta), pop. 13,728: 25.1%
35. East Carroll Parish, LA (Lake Providence, Monticello), pop. 9,421: 28.5%
Top 101 counties with the smallest number of children under 18 without health insurance coverage in 2000 Louisiana [ not in the list]
Top 101 counties with the highest number of deaths per 1000 residents 2000-2003
59. Sabine County, TX (Milam, Hemphill, Pineland), pop. 10,469: 16.1
Top 101 cities with the lowest number of burglaries in 2006 per 10,000 residents (population 5,000+) Louisiana [ not in the list]
Top 101 cities with the lowest number of burglaries in 2006 per 10,000 residents (population 50,000+) Louisiana [ not in the list]
Top 101 cities with the highest number of burglaries in 2006 per 10,000 residents, excludes tourist destinations and others with a lot of outsiders visiting based on city industries data (population 5,000+) 6. Ponchatoula, LA (housing, pop. 6,156): 342.94
71. Denham Springs, LA (housing, pop. 10,439): 219.14
29. Lake Charles, LA (housing, pop. 70,224): 275.58
18. Alexandria, LA (housing, pop. 45,836): 299.92
53. Monroe, LA (housing, pop. 51,555): 237.77
Top 101 cities with the highest number of burglaries in 2006 per 10,000 residents, excludes tourist destinations and others with a lot of outsiders visiting based on city industries data (population 50,000+) # 5. Lake Charles, LA (housing, pop. 70,224): 275.58 # 34. Baton Rouge, LA (housing, pop. 229,553): 191.03
# 14. Monroe, LA (housing, pop. 51,555): 237.77
# 71. Shreveport, LA (housing, pop. 200,199): 155.01
Top 101 cities with the highest number of thefts in 2006 per 10,000 residents, excludes tourist destinations and others with a lot of outsiders visiting based on city industries data (population 5,000+) # 57. Ponchatoula, LA (housing, pop. 6,156): 662.17
# 18. Hammond, LA (housing, pop. 19,134): 851.80
# 16. Denham Springs, LA (housing, pop. 10,439): 881.74
# 100. Franklin, LA (housing, pop. 7,879): 596.17
# 67. Broussard, LA (housing, pop. 7,344): 643.55
# 53. Alexandria, LA (housing, pop. 45,836): 678.12
# 56. Monroe, LA (housing, pop. 51,555): 664.54
Top 101 cities with the highest number of thefts in 2006 per 10,000 residents, excludes tourist destinations and others with a lot of outsiders visiting based on city industries data (population 50,000+) # 65. Baton Rouge, LA (housing, pop. 229,553): 437.51
# 70. Lafayette, LA (housing, pop. 114,214): 429.99
# 4. Monroe, LA (housing, pop. 51,555): 664.54
# 56. Shreveport, LA (housing, pop. 200,199): 451.34
Top 101 cities with the lowest number of thefts in 2006 per 10,000 residents (population 5,000+) Louisiana [ not in the list]
Top 101 cities with the lowest number of thefts in 2006 per 10,000 residents (population 50,000+) 45. New Orleans, LA (housing, pop. 223,388): 121.26
Top 101 cities with the lowest number of assaults in 2006 per 10,000 residents (population 5,000+) Louisiana [ not in the list]
Top 101 cities with the smallest city-data.com crime index per police officer in 2005-2006 (population 5,000+) Louisiana [ not in the list]
Top 101 cities with the smallest city-data.com crime index per police officer in 2005-2006 (population 50,000+) # 15. New Orleans, LA (housing, pop. 223,388): 117.2
Top 101 cities with the highest ratio of rapes to murders between 2001 and 2006 (population 50,000+) # 99. Lafayette, LA (housing, pop. 114,214): 18.82
Top 101 cities with the highest ratio of murders to rapes between 2001 and 2006 (population 50,000+)
28. Baton Rouge, LA (housing, pop. 229,553): 0.53
Top 101 cities with the lowest number of murders in 2006 per 10,000 residents (population 50,000 Louisiana [ not in the list]
Top 101 cities with the highest number of murders in 2006 per 10,000 residents, excludes tourist destinations and others with a lot of outsiders visiting based on city industries data (population 5,000+)
35. New Orleans, LA (housing, pop. 223,388): 3.76
60. Plaquemine, LA (housing, pop. 6,691): 3.14
83. Baton Rouge, LA (housing, pop. 229,553): 2.71
81. Eunice, LA (housing, pop. 11,622): 2.75
96. Monroe, LA (housing, pop. 51,555): 2.44
Top 101 cities with the highest number of murders in 2006 per 10,000 residents, excludes tourist destinations and others with a lot of outsiders visiting based on city industries data (population 50,000+) 12. New Orleans, LA (housing, pop. 223,388): 3.76
76. Kenner, LA (housing, pop. 66,592): 1.36
30. Monroe, LA (housing, pop. 51,555): 2.44
65. Shreveport, LA (housing, pop. 200,199): 1.49
Top 101 cities with the largest city-data.com crime index increase from 2000-2002 average to 2006 (population 5,000+) 51. Thibodaux, LA (housing, pop. 14,510): 49.2%
41. Crowley, LA (housing, pop. 14,070): 53.8%
Top 101 zip codes with the most alcohol drinking places in 2005 # 3. 70130 (New Orleans, LA), pop. 14,891: 63
Top 101 zip codes with the most big companies in 2005 (at least 1000 employees) # 98. 70118 (New Orleans, LA), pop. 36,847: 4
Top 101 zip codes with the most medium-big companies in 2005 (at least 100 employees) # 71. 70130 (New Orleans, LA), pop. 14,891: 77
Top 101 larger cities with the smallest real estate taxes percentage in 2005 # 9. Shreveport, LA (housing, pop. 200,199): 0.4%
# 2. Lake Charles, LA (housing, pop. 70,224): 0.3%
# 6. Lafayette, LA (housing, pop. 114,214): 0.3%
# 3. Baton Rouge, LA (housing, pop. 229,553): 0.3%
# 10. New Orleans, LA (housing, pop. 223,388): 0.4%
# 15. Metairie, LA (housing, pop. 146,136): 0.4%
# 4. Kenner, LA (housing, pop. 66,592): 0.3%
# 9. Shreveport, LA (housing, pop. 200,199): 0.4%
Top 101 larger cities with the largest decrease or smallest increase in house/condo value from 2000 to 2005 # 83. Metairie, LA (housing, pop. 146,136): 22.9%
68. Baton Rouge, LA (housing, pop. 229,553): 20.7%
89. Lafayette, LA (housing, pop. 114,214): 23.6%
67. Lake Charles, LA (housing, pop. 70,224): 20.7%
Top 101 zip codes with the largest charity contributions deductions as a percentage of AGI in 2004 (pop 1,000+) # 77. 71101 (Shreveport, LA), pop. 9,930: 6.1%
Top 101 cities with the largest city-data.com crime index decrease from 2005 to 2006 (population 5,000+) Louisiana [not in the list]
Top 101 cities with the highest number of police officers in 2006 per 1000 residents (population 5,000+) 64. Gretna, LA (housing, pop. 16,285): 4.97
91. Morgan City, LA (housing, pop. 11,930): 4.54
53. Leesville, LA (housing, pop. 5,853): 5.22
39. West Monroe, LA (housing, pop. 13,028): 5.93
Top 101 cities with the highest number of police officers in 2006 per 1000 residents (population 50,000+) 47. New Orleans, LA (housing, pop. 223,388): 3.15
45. Baton Rouge, LA (housing, pop. 229,553): 3.16
95. Lake Charles, LA (housing, pop. 70,224): 2.55
55. Shreveport, LA (housing, pop. 200,199): 3.02
29. Monroe, LA (housing, pop. 51,555): 3.40
Top 101 cities with the highest number of assaults in 2006 per 10,000 residents, excludes tourist destinations and others with a lot of outsiders visiting based on city industries data (population 5,000+) 70. Ponchatoula, LA (housing, pop. 6,156): 113.10
91. Denham Springs, LA (housing, pop. 10,439): 102.34
79. Plaquemine, LA (housing, pop. 6,691): 108.37
10. Alexandria, LA (housing, pop. 45,836): 193.02
15. Bossier City, LA (housing, pop. 61,306): 186.40
Top 101 cities with the biggest local government total salary and wages expenses per resident in 2004 in $ (population 10,000+) # 2. Houma, LA (housing, pop. 32,657): 3454.3
Top 101 cities with the largest percentage population decrease from 2000 to 2006 (population 5,000+) 1. New Orleans, LA (housing, pop. 223,388): -53.9%
16. Leesville, LA (housing, pop. 5,853): -13.3%
45. Winnfield, LA (housing, pop. 5,250): -8.7%
17. Tallulah, LA (housing, pop. 8,042): -12.5%
Top 101 cities with the largest percentage population decrease from 2000 to 2006 (population 50,000+) 76. Monroe, LA (housing, pop. 51,555): -2.9%
21. Kenner, LA (housing, pop. 66,592): -5.6%
1. New Orleans, LA (housing, pop. 223,388): -53.9%
Top 101 cities with the least people below 50% of the poverty level (population 50,000+) Louisiana [not in the list]
Top 101 cities with the largest percentage of unmarried partner households (population 5,000+)
9. Gardere, LA (housing, pop. 8,992): 11.1%
Top 101 counties with the worst general health status score of residents (1-5), 3 years of data
1. Terrebonne Parish, LA (Houma, Bayou Cane, Schriever), pop. 104,503: 3.28
14. Calcasieu Parish, LA (Lake Charles, Sulphur, Moss Bluff), pop. 183,577: 3.39
62. Jefferson Parish, LA (Metairie, Kenner, Marrero), pop. 455,466: 3.54
52. Orleans Parish, LA (New Orleans), pop. 484,674: 3.52
81. East Baton Rouge Parish, LA (Baton Rouge, Shenandoah, Baker), pop. 412,852: 3.58
3. Rapides Parish, LA (Alexandria, Pineville, Ball), pop. 126,337: 3.31
20. Caddo Parish, LA (Shreveport, Vivian, Greenwood), pop. 252,161: 3.40
8. Ouachita Parish, LA (Monroe, West Monroe, Claiborne), pop. 147,250: 3.36
Top 101 counties with the highest average weight of females 1. Terrebonne Parish, LA (Houma, Bayou Cane, Schriever), pop. 104,503: 165.7 lb
5. Orleans Parish, LA (New Orleans), pop. 484,674: 164.3 lb
74. Jefferson Parish, LA (Metairie, Kenner, Marrero), pop. 455,466: 155.8 lb
11. Rapides Parish, LA (Alexandria, Pineville, Ball), pop. 126,337: 162.5 lb
33. Calcasieu Parish, LA (Lake Charles, Sulphur, Moss Bluff), pop. 183,577: 158.6 lb
3. Ouachita Parish, LA (Monroe, West Monroe, Claiborne), pop. 147,250: 164.7 lb
32. Caddo Parish, LA (Shreveport, Vivian, Greenwood), pop. 252,161: 158.7 lb
Top 101 counties with the highest Sulfur Oxides 24-hour air pollution readings in 2005 (µg/m3) 36. West Baton Rouge Parish, LA (Port Allen, Addis, Brusly), pop. 21,601: 0.038
Top 101 counties with the highest percentage of residents relocating to foreign countries in 2006
10. Vernon Parish, LA (Leesville, New Llano, Rosepine), pop. 52,531: 1.12%
69. Bossier Parish, LA (Bossier City, Red Chute, Eastwood), pop. 98,310: 0.39%
Top 101 cities with the largest percentage of mobile homes (at least 200 total housing units) 71. Boothville-Venice, LA (housing, pop. 2,220): 71.1%
Top 101 counties with the lowest number of deaths per 1000 residents 2000-2003 Louisiana [not in the list]
Top 101 counties with the lowest number of deaths per 1000 residents 2000-2003 (pop. 50,000+) Louisiana [not in the list]
Top 101 counties with the highest number of infant deaths per 1000 residents 2000-2003 (pop. 50,000+) 8. Caddo Parish, LA (Shreveport, Vivian, Greenwood), pop. 252,161: 13.3
24. Ouachita Parish, LA (Monroe, West Monroe, Claiborne), pop. 147,250: 11.8
15. Rapides Parish, LA (Alexandria, Pineville, Ball), pop. 126,337: 12.7
87. Calcasieu Parish, LA (Lake Charles, Sulphur, Moss Bluff), pop. 183,577: 10.1
81. Vermilion Parish, LA (Abbeville, Kaplan, Erath), pop. 53,807: 10.2
59. St. Landry Parish, LA (Opelousas, Eunice, Sunset), pop. 87,700: 10.6
95. Iberia Parish, LA (New Iberia, Jeanerette, Delcambre), pop. 73,266: 9.9
68. Orleans Parish, LA (New Orleans), pop. 484,674: 10.4
72. Terrebonne Parish, LA (Houma, Bayou Cane, Schriever), pop. 104,503: 10.4
Top 101 zip codes with the most offices of lawyers in 2005
56. 70130 (New Orleans, LA), pop. 14,891: 251
Top 101 zip codes with the smallest percentage of taxpayers using charity contributions deductions in 2004 (pop 1,000+) 61. 70353 (Dulac, LA), pop. 2,328: 2.4%
56. 71459 (Leesville, LA), pop. 14,305: 2.3%
Top 101 zip codes with the smallest percentage of taxpayers using charity contributions deductions in 2004 (pop 5,000+)
22. 71459 (Leesville, LA), pop. 14,305: 2.3%
Top 101 zip codes with the largest percentage of taxpayers using charity contributions deductions in 2004 (pop 5,000+) Louisiana [not in the list]
Top 101 cities with the largest percentage of people in state prisons (population 1,000+)
28. St. Gabriel, LA (housing, pop. 5,605): 49.76%
67. Jackson, LA (housing, pop. 3,772): 32.64%
Top 101 cities with the largest percentage of people in local jails and other confinement facilities (including police lockups) (population 1,000+) 8. Clarks, LA (housing, pop. 1,063): 22.32%
7. Richwood, LA (housing, pop. 2,094): 23.83%
98. Benton, LA (housing, pop. 2,874): 5.60%
91. Epps, LA (housing, pop. 1,117): 5.81%
27. Amite City, LA (housing, pop. 4,287): 12.73%
70. Baldwin, LA (housing, pop. 2,639): 6.93%
39. Simmesport, LA (housing, pop. 2,235): 10.09%
Top 101 zip codes with the lowest average reported salary/wage in 2004 (pop 1,000+) 71. 71103 (Shreveport, LA), pop. 10,425: 17039
Top 101 zip codes with the lowest average reported salary/wage in 2004 (pop 5,000+) 85. 70117 (New Orleans, LA), pop. 51,252: 18951
58. 70802 (Baton Rouge, LA), pop. 30,434: 18246
60. 70805 (Baton Rouge, LA), pop. 31,000: 18263
93. 70807 (Baton Rouge, LA), pop. 22,106: 19284
27. 71103 (Shreveport, LA), pop. 10,425: 17039
82. 71202 (Richwood, LA), pop. 30,591: 18867
88. 71254 (Lake Providence, LA), pop. 8,280: 19016
Top 101 cities with the most local government spending on highway construction per resident in 2004 in $ (population 10,000+)
82. Thibodaux, LA (housing, pop. 14,510): 176.9
95. Baton Rouge, LA (housing, pop. 229,553): 164.0
33. Lafayette, LA (housing, pop. 114,214): 291.3
26. Alexandria, LA (housing, pop. 45,836): 311.1
31. Monroe, LA (housing, pop. 51,555): 293.8
Top 101 cities with the least people below the poverty level (population 50,000+) Louisiana [not in the list]
Top 101 cities with the highest number of robberies in 2006 per 10,000 residents, excludes tourist destinations and others with a lot of outsiders visiting based on city industries data (population 5,000+)
101. Baton Rouge, LA (housing, pop. 229,553): 49.84
77. Denham Springs, LA (housing, pop. 10,439): 54.79
45. Hammond, LA (housing, pop. 19,134): 65.88
Top 101 cities with the highest number of robberies in 2006 per 10,000 residents, excludes tourist destinations and others with a lot of outsiders visiting based on city industries data (population 50,000+) 47. Baton Rouge, LA (housing, pop. 229,553): 49.84
Top 101 cities with the lowest number of robberies in 2006 per 10,000 residents (population 50,000+)
Louisiana [not in the list]
Written by tourists stats
on 5/12/2008
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