Tuesday, 18 January 2011 12:11
Jefferson Parish Economic Unit Involved In Controversial Ad Campaign
Written by  Walt Bennetti, Publisher of ClickJefferson.com

The following Editorial is reprinted courtesy of ClickJefferson.com and does not necessarily reflect the view of BayouBuzz.com

---------------------------------------------------------- EDITORIAL: JEDCO Should Cancel Poorly Conceived Advertising Campaign
By Walt Bennetti, Publisher of ClickJefferson.com

You’ve seen the ads around town on billboards, in print and on television: “Jefferson Parish – Opportunity Lives Here”.

Recently, many of you have seen the billboards asking: “Who Planted 1400 Trees?”, “Who’s Reinventing A City?”, “Who Lowered Crime Rates?”, “Who Put Art In Its Place?”, and “Who Built Better Levees?”.

Over the past few weeks, many of ClickJefferson.com’s readers have asked us, “Who Built Better Levees?” and “What City Was Reinvented?” Well, now we know who is responsible, even if we can’t accurately answer the questions.

JEDCO, the Jefferson Parish Economic Development Commission, is responsible for the poorly conceived and executed advertising campaign.

For the record, ClickJefferson.com has been a strong supporter of JEDCO when it acts on its primary mission: retaining and creating quality jobs, entrepreneurship and investment in Jefferson Parish. ClickJefferson.com disagrees with JEDCO when it deviates from its mission and attempts to influence Public Opinion on “Quality of Life” issues.

We also cannot understand why JEDCO is advertising in a magazine, Jefferson Life, that is published by a Northshore company that barely has an office in Jefferson Parish, and what a billboard campaign aimed at Jefferson Parish residents that asks unanswerable questions, has to do with business and investment in Jefferson Parish?

Just as we can’t tell you “Who Planted 1400 Trees?”. We can tell you that, it wasn’t JEDCO.

As for the other questions:

- ClickJefferson.com has no idea what City was reinvented unless JEDCO is referring to “Fat City” and that won’t be reinvented in our lifetime.

- “Who Lowered Crime Rates?”, we don’t know that one either. But, we’re pretty sure it wasn’t JEDCO. For the record, we don’t think JEDCO is responsible for the 40% increase in Murders in Jefferson Parish since 2008 either although we haven’t seen that billboard, yet.

- “Who Put Art In Its Place?”, that question still has us scratching our heads. We know there are some sculptures on Veterans Boulevard in Metairie. Is JEDCO saying that Art belongs on heavily trafficked roads? Does that mean there should also be sculptures in the medians of Manhattan Boulevard, Clearview Parkway and the West Bank Expressway? What about Lapalco and Barataria Boulevards? They could use a little sprucing up. For the record, ClickJefferson.com is not condoning graffiti, although that does pass for “Art” in some cities.

- And, the most obscene billboard, by far, asks “Who Built Better Levees?” Since the Harvey Canal Floodwall and numerous flood protection projects in the parish are years away from completion, and since neither Jefferson Parish or JEDCO, in particular, are funding or involved in the construction of these projects, what exactly is JEDCO talking about?

Aside from the obvious poorly conceived messages, two questions remain:

1). Who has the answers to JEDCO’s billboards?

2). Why is JEDCO advertising within Jefferson Parish? JEDCO’s primary role, as stated above, is to attract and retain business, not attempt to influence public opinion.

In 2009, JEDCO received $1,522,995 in funding from Jefferson Parish Occupational Licenses. That’s over 66% of their $2.2 Million budget, meaning that, essentially, JEDCO is funded by Jefferson Parish businesses.

In 2009, JEDCO spent $504,640 on Advertising and Marketing, and $628,223 in Administration Expenses, primarily salaries. JEDCO only spent $587,320 on Economic Development Services, which is supposed to be its primary mission.

Thus, only 24% of JEDCO’s budget was spent on Economic Development while 45% was spent on Advertising and Marketing, primarily to local residents, and another on Administration. Those numbers don’t work.

It would seem to the casual observer that JEDCO's fiscal priorities are not matching up to its mission.

To be sure, JEDCO is not spending $500,000 on this ad campaign. However, no money should be spent on Advertising and Marketing that does not directly correlate with JEDCO’s mission: Economic Development. “Quality of Life” is not Economic Development and should not be JEDCO’s focus.

Since Jefferson Parish Businesses are directly funding JEDCO, Jefferson Parish Business Owners should reap the benefits of an organization like JEDCO through new businesses coming to our parish and economic incentives to assist small businesses impacted by the recession and disasters like the BP Oil Spill.

Sadly, it seems that the only people profiting from the efforts of JEDCO are a North Shore advertising company and JEDCO’s own administrative staff.

ClickJefferson.com asks that JEDCO immediately cancel advertising that is aimed at Jefferson Parish residents, significantly reduce its administrative expenses to an acceptable level, and return to its mission of attracting and retaining business and helping the Jefferson Parish Business Community grow.

As the Jefferson Parish Council appoints seven members and the Parish President appoints one member, they are responsible for 8 of JEDCO’s 21-person board. Since, JEDCO’s budget is primarily from Occupational Licenses, Jefferson Parish should have more oversight involving JEDCO and its finances.

If JEDCO is not proactive in cleaning up its own house, the Parish Council and Parish President should step in and clean it for them.

Otherwise, we may need to buy some billboards that ask “Who Spent $500,000 In Tax Dollars On A Dumb Advertising Campaign?” Unlike the JEDCO billboards, we already know the answer to that question.

 

Login to post comments
  • Cat Fights on the Hot Cement Confederate New Orleans statues
  • Ex-Saints, Bears, Bills, NFL Exec, Jim W. Miller discusses NFL Draft tomorrow
  • Trump's new plan; Curtains on tax returns release; 40% say Trump-Russia; Probing Obama admin
  • Watch Louisiana Governor Edwards talk about CAT Tax failure

catRarely, have I seen few issues that have generated as much raw heat, tension, and passion than the Confederate monuments controversy. 

Just as existed during the real civil war, where brothers battled brothers, social media is the battleground, particularly Facebook, pitting friend against friend.

On one side of the tense divide, there are those who are protecting the New Orleans civil war era monuments.  Burnt in effigy, forever, is the symbol of Mayor Mitch Landrieu for up-ending what the monument protectors consider to be the loving civil society of New Orleans.

Lately, events have turned somewhat militaristic.

Some protectors of the Confederate monuments have been staying vigilant, in person and online, even surveilling during the wee hours of the morning, waiting for the next Mayor Landrieu attack. On Sunday morning, with protections of snipers, masked workers and a dumbstruck audience, the worst of all of the monuments was cut and carried., the Liberty Monument. 

Read More

miller nfl live2 5It’s D-Day or Draft Day tomorrow in the NFL.

More specifically, Thursday represents the first day of the NFL draft 2017.

Read More

 

trump curtainsThe major President Trump news of the day focuses upon taxes, not only the tax cuts he is proposing but his own taxes, which he obviously, refuses to unveil.

 

Read More

edwards play money 1

At a press conference today, Louisiana Governor John Bel Edwards said the CAT Tax did not pass the House Ways and Means Committee.  The Governor, in addressing the media said that "the fate of that bill was decided long before we unveiled it".

Read More

latter-blum2

Sen. Appel talks budget, economy

TRUMP TALK

Dead Pelican

Optimized-DeadPelican2 1 1