Scalise, Trump, Louisiana LIVE

Thursday, 25 August 2011 11:38
Election Campaign Tip: Big Fundraising Mistake
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Fundraising is obviously one of the most critical features of an election campaign.

 In John Maginnis's howtogetelected, Liz Mangham talks about fundraising from her perspective.  Here is today's tip:

Don’t make the mistake of asking for too little

    “Begin to look at people like they have a dollar sign across their face,” former fundraising consultant Liz Mangham advises, which may “sound rude and horrible,” but get over it. A candidate needs to estimate what potential contributors can afford to give, so as not to make the mistake of asking for too little.


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