Sunday, 27 November 2011 18:06
Black Friday Sharp Gains Mean Record Cyber Monday
Written by 

e-commerceSo far, it is not a black Friday nor will it likely be a "turkey" of a Cyber Monday this e-commerce-holiday season as comScore today reported for the holiday season-to-date, $12.7 billion has been spent online, marking a 15-percent increase versus the corresponding days last year.  Perhaps more astounding,  Black Friday (November 25) saw $816 million in online sales, making it the heaviest online spending day to date in 2011 and representing a 26-percent increase versus Black Friday 2010. Thanksgiving Day (November 24), while traditionally a lighter day for online holiday spending, achieved a strong 18-percent increase to $479 million. 

 

2011 Holiday Season To Date vs. Corresponding Days* in 2010
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home & Work Locations
Source: comScore, Inc.

Millions ($)

2010

2011

Percent Change

November 1 – 25

$11,093

$12,737

15%

Thanksgiving Day (Nov. 24)

$407

$479

18%

Black Friday (Nov. 25)

$648

$816

26%

comScore

 

Who says that domain names don’t matter?  Or that “deal “sites are a thing of the cyber-past.   Here are comparisons from last year in the Black Friday-deal space: 

Unique Visitors to Selected Sites Featuring Black Friday Deals
Nov. 21-25, 2011 vs. Nov. 22-26, 2010
Total U.S. – Home & Work Locations
Source: comScore, Inc.

 

Unique Visitors (000)

Nov. 22-26, 2010

Nov. 21-25, 2011

Percent Change

bfads.net

2,607

3,926

51%

theblackfriday.com

1,364

3,234

137%

blackfriday2011.com*

1,612

1,854

15%

blackfriday.com

668

621

-7%

blackfriday.fm

399

532

33%

gottadeal.com

270

424

57%

*Site was known as BlackFriday2010.com in 2010

 

And who was the top online retailer this Black Friday?  Amazon with WalMart, Best Buy, Target and Apple following.

Most Visited Retailer Properties on Black Friday
Excludes Auction Sites (e.g. eBay)
Black Friday 2011 vs. Black Friday 2010
Total U.S. – Home & Work Locations
Source: comScore, Inc.

Retail Property

1

Amazon

2

Walmart

3

Best Buy

4

Target

5

Apple

What Black Friday this past months numbers are telling us is this--on Cyber Monday, tomorrow, online shopping will likely make a big dent into traditional gift-buying which means that shoppers will browse and then shop, shop shop until their fingers drop.

Login to post comments
  • A July 4th Fact of Facts: America is Land of Immigrants
  • Poll: Trump strong on jobs, weak on tweets, viewed as reckless, thin-skinned, sexist
  • President Trump, It doesn't feel like Independence Day
  • YIPPIE! The naked truth about free speech, cherished especially on Independence Day

mass2On July 4, 1778, George Washington doubled liquor rations for the soldiers quartered in Princeton, NJ, as a way to celebrate Independence Day. It’s fitting, therefore, that the Fourth of July is America's top-selling beer holiday, according to the Beer Institute. It estimated, in 2013, that sales of beer on the 4th could total $1 billion, doubtlessly higher today. “In moderation,” claims a CA brewery investor, Grover McKean, “beer is tasty and healthy.” Who could disagree?

Read More

joe mikaAs Donald Trump faces the top world leaders this week, including a face-time with Vladimir Putin, and as his healthcare proposals face an uphill climb, his poll numbers for how the nation views him could be better.

According to a morning Consult/Politico poll released Wednesday morning, his tweets, including that against MSNBC's Mika Brzezinski, and his personality are not helping him, at all.

Read More

indy dayII know the calendar says we are approaching the 4th of July, but, it just doesn’t feel like Independence Day.

Perhaps it should.  It’s hot as heck.  The airlines have been packed. The hot dogs are ready for grilling.  The umps are saying, "play ball". The patriotic activities are scheduled. The fireworks are ready-for-blasting. 

Yet, it just doesn’t feel like independence day.

Read More

bill rights2To President Thomas Jefferson, July 4th celebrated more than the signing of the Declaration of Independence. He thought it was a link to the future. The message prominent colonists sent to King George III led to the Constitution and the Bill of Rights, the initial and most prominent feature of which is the First Amendment that guarantees free speech. It’s part of the country’s fundamental essence that each man and woman can say what they feel about government, or anything else, proving President Donald Trump needs some civics lessons.

Read More

latter-blum2

Dead Pelican

Optimized-DeadPelican2 1 1