Thursday, 01 May 2014 09:57
Barnes & Noble: Gone By New Year’s?
Written by 

Logo-Barnes-Noble  120821132934By: Michael Levin
If anyone gives you a Barnes & Noble gift card, be sure to cash it in by the end of the year.


This may be the last year that Barnes & Noble bookstores remain open.
It’s bad news for people who love books. It’s worse news for the next generation of readers, who may never experience buying a book in a bookstore.
B&N has been closing about 20 stores per year since 2012 and has said it will continue to do so for the next several years. But its financial position is bleak.
This follows a decades-long period of expansion, moving into neighborhoods where privately-owned bookstores thrived, destroying those stores with cut-price best-sellers, and all but owning the book business.
Borders collapsed because of poor choices -- weak locations, an overemphasis on music, and, worst of all, selling off its online bookstore to Amazon for $20 million in the 1990s.  Chump change, by today’s standards.
So why is B&N on the ropes if it has virtually no competition today from chains or privately owned bookstores?
Five reasons.
First, Amazon makes it so easy to buy books.
Second, publishers thrashed B&N by selling best-sellers at deep discounts in non-traditional outlets such as supermarkets, Wal-Mart and Costco, thus removing a key source of revenue for the chain.
Third, the woefully underfunded Nook is competing with Amazon’s Kindle, which is like bringing a knife to a gunfight.
Fourth, the antiquated model of printing books on spec, putting them on trucks, and crossing your fingers that they’ll sell doesn’t work in the internet print-on-demand era.
And fifth, book buyers want decent customer service. At B&N these days, the only way to find a sales clerk is to attempt to shoplift.
The company that owns QVC nearly bought B&N a couple of years ago, presumably to sell low-cost jewelry and other tsotchkes in B&N’s nationwide chain of stores.
That would have been hello collectible coins and bye-bye books.
Now, one of B&N’s key investors has cut the level of its financial stake in the company.  A wise move, alas.
In many B&N stores, it’s actually hard to find books.  You’ve got to wade through toys, umbrellas, Nook displays, chocolate bars, notebooks, birthday cards, and all kinds of other stuff that has stolen shelf space from books.
The publishers have to be running scared.  If B&N suddenly shutters its doors, then billions of dollars of books, which the bookstores take on consignment, go into the limbo of bankruptcy court.
But the fate of B&N weighs most heavily on readers. Literary agent David Vigliano says that the disappearance of bookstores, and the move to buying books on Amazon, represents the death of browsing.
Serendipity -- the sweet surprise of happening upon an unexpected book -- is an experience that can happen only in a bookstore. 
Yes, Amazon’s algorithms can point you to books you may like, but there’s no substitute for wandering the aisles of a bookstore, looking into a section you might never have visited before, and finding a new author or subject you had never considered.
That experience is on the verge of disappearing.  Barnes & Noble killed privately owned bookstores, and Amazon and technology are killing B&N.  It’s downright Darwinian.
Can B&N hang on through the holidays? Most likely. But sad to say, once Black Friday gives way to the 12th day of Christmas, a once-proud book chain may well have reached its final chapter.
And that would be chapter 11, of the Bankruptcy Code.


About Michael Levin
New York Times best-selling author, “Shark Tank” contestant and “World’s Greatest Writing Teacher” Michael Levin runs www.BooksAreMyBabies.com, the portal to the ultimate 200+ video channel on writing and getting published. Levin has written more than 100 books, including eight national best-sellers; five that have been optioned for film or TV by Steven Soderbergh/Paramount, HBO, Disney, ABC, and others; and one that became “Model Behavior,” an ABC Sunday night Disney movie of the week.

Login to post comments
  • Cat Fights on the Hot Cement Confederate New Orleans statues
  • Ex-Saints, Bears, Bills, NFL Exec, Jim W. Miller discusses NFL Draft tomorrow
  • Trump's new plan; Curtains on tax returns release; 40% say Trump-Russia; Probing Obama admin
  • Watch Louisiana Governor Edwards talk about CAT Tax failure

catRarely, have I seen few issues that have generated as much raw heat, tension, and passion than the Confederate monuments controversy. 

Just as existed during the real civil war, where brothers battled brothers, social media is the battleground, particularly Facebook, pitting friend against friend.

On one side of the tense divide, there are those who are protecting the New Orleans civil war era monuments.  Burnt in effigy, forever, is the symbol of Mayor Mitch Landrieu for up-ending what the monument protectors consider to be the loving civil society of New Orleans.

Lately, events have turned somewhat militaristic.

Some protectors of the Confederate monuments have been staying vigilant, in person and online, even surveilling during the wee hours of the morning, waiting for the next Mayor Landrieu attack. On Sunday morning, with protections of snipers, masked workers and a dumbstruck audience, the worst of all of the monuments was cut and carried., the Liberty Monument. 

Read More

miller nfl live2 5It’s D-Day or Draft Day tomorrow in the NFL.

More specifically, Thursday represents the first day of the NFL draft 2017.

Read More

 

trump curtainsThe major President Trump news of the day focuses upon taxes, not only the tax cuts he is proposing but his own taxes, which he obviously, refuses to unveil.

 

Read More

edwards play money 1

At a press conference today, Louisiana Governor John Bel Edwards said the CAT Tax did not pass the House Ways and Means Committee.  The Governor, in addressing the media said that "the fate of that bill was decided long before we unveiled it".

Read More

latter-blum2

Sen. Appel talks budget, economy

TRUMP TALK

Dead Pelican

Optimized-DeadPelican2 1 1