Wednesday, 19 September 2012 21:34
Romney's 47 percent flub has GOP history precedent for US President, Goldwater
Written by 

300px-Barry Goldwater photo1962Mitt Romney‘s unfortunate comments about writing off the 47 percent of Americans he considers moochers reminds me of similar comments made by another hapless Republican presidential candidate, this one in 1964.





Screenshot of LBJ’s “Eastern Seaboard” spot

That year, it was Arizona Sen. Barry Goldwater, the GOP nominee, who wrote off a large swath of the nation in his quest for the White House.

As the campaign got under way, President Lyndon Johnson‘s aides dug up a story from the August 31, 1963, edition of the Saturday Evening Postin which Goldwater was quoted saying,”Sometimes I think this country would be better off if we could just saw off the eastern seaboard and let it float out to sea.”

Johnson’s ad firm, Doyle Dane Bernbach, which had just produced and aired the famous “Daisy Girl” spot, took the unfortunate Goldwater comment and turned it into one of the most memorable spots in presidential campaign history. In fact, were it not for the “Daisy Girl” spot, “Eastern Seaboard” might today be considered the most effective presidential attack ad.


DDB’s Sidney Myers

Like “Daisy,” this spot — conceived and directed by adman Sidney Myers — did not show Goldwater’s image, but merely a cutout of the United States, surrounded by water, as a submerged saw slowly sliced off the eastern region and let it plunk into the water and start drifting away.

It was an image tailor made to stick in voter’s minds. There was almost no argument. There few words of ridicule, except at the end, when the announcer, after repeating Goldwater’s words, added, “Can a man who makes statements like this be expected to serve all the people, justly and fairly?”


As we wait to see what the Obama campaign does with Romney’s “47 percent” speech, we should keep in mind the LBJ-DBB spot as the gold standard for how to use an opponent’s words against him in a memorable and deadly way. So far, we haven’t seen anything as creative as those DBB spots in this election cyle.

But if there was ever a chance for Obama’s ad makers to break through the clutter with unforgettable and compelling imagery, wouldn’t this be it?

By the way, by writing off such a large part of the United States, Barry Goldwater created his own map of the United States. It looked like this.


 by Bob Mann

Read his blog at

{jvotesystem poll=|7|}




  Want more Louisiana news?               

Louisiana News

Louisiana Politics

Louisiana Business

Louisiana Government

 Baton Rouge News

Lafayette News

Shreveport  News

New Orleans News



Signup for Our Newsletter


Scan the QR Code above using your smartphone to signup for our newsletter.

Join Our Email List



Login to post comments
  • A July 4th Fact of Facts: America is Land of Immigrants
  • Poll: Trump strong on jobs, weak on tweets, viewed as reckless, thin-skinned, sexist
  • President Trump, It doesn't feel like Independence Day
  • YIPPIE! The naked truth about free speech, cherished especially on Independence Day

mass2On July 4, 1778, George Washington doubled liquor rations for the soldiers quartered in Princeton, NJ, as a way to celebrate Independence Day. It’s fitting, therefore, that the Fourth of July is America's top-selling beer holiday, according to the Beer Institute. It estimated, in 2013, that sales of beer on the 4th could total $1 billion, doubtlessly higher today. “In moderation,” claims a CA brewery investor, Grover McKean, “beer is tasty and healthy.” Who could disagree?

Read More

joe mikaAs Donald Trump faces the top world leaders this week, including a face-time with Vladimir Putin, and as his healthcare proposals face an uphill climb, his poll numbers for how the nation views him could be better.

According to a morning Consult/Politico poll released Wednesday morning, his tweets, including that against MSNBC's Mika Brzezinski, and his personality are not helping him, at all.

Read More

indy dayII know the calendar says we are approaching the 4th of July, but, it just doesn’t feel like Independence Day.

Perhaps it should.  It’s hot as heck.  The airlines have been packed. The hot dogs are ready for grilling.  The umps are saying, "play ball". The patriotic activities are scheduled. The fireworks are ready-for-blasting. 

Yet, it just doesn’t feel like independence day.

Read More

bill rights2To President Thomas Jefferson, July 4th celebrated more than the signing of the Declaration of Independence. He thought it was a link to the future. The message prominent colonists sent to King George III led to the Constitution and the Bill of Rights, the initial and most prominent feature of which is the First Amendment that guarantees free speech. It’s part of the country’s fundamental essence that each man and woman can say what they feel about government, or anything else, proving President Donald Trump needs some civics lessons.

Read More


Dead Pelican

Optimized-DeadPelican2 1 1