Louisiana Medical News: Blue Cross Medicare Advantage , EJGH officer, Ochsner Emergency Rooms
Written by  // Thursday, 03 September 2015 14:13 //

ejLouisiana Medical News for today: Blue Cross, EJGH, Ochsner

New Chief Strategy Officer at EJGH


Matthew A. Gibson appointed chief strategy officer at East Jefferson General Hospital.

The announcement was made by EJGH President and CEO Dr. Mark J. Peters.

Gibson comes to the Metairie-based community hospital from KentuckyOne Health where he was senior vice president and chief strategy and business development officer. Louisville-based KentuckyOne Health is the largest health system in Kentucky.

.While at KentuckyOne Health, Gibson’s duties included direct oversight of strategy and business development, real estate and facilities management, emergency preparedness and biomedical engineering. He was responsible for implementing a system-wide primary care strategy emphasizing quality, safety and service for the 2,329-bed healthcare system. He also led a revenue enhancement initiative that produced $144 million in expense reductions and new revenue for KentuckyOne Health.

Previously, he served in administration and business development roles at healthcare providers in Louisiana, Alabama, Mississippi and Texas.

Blue Cross Medicare Advantage

HMO Louisiana, Inc., a subsidiary of Blue Cross and Blue Shield of Louisiana, has signed a contract with the Centers for Medicare & Medicaid Services to sell Medicare Part C plans, also known as Medicare Advantage.

Blue Advantage (HMO) will be available in 14 parishes in the Baton Rouge, Greater New Orleans, North Shore and Acadiana areas. These parishes include Ascension, East Baton Rouge, Jefferson, Lafayette, Livingston, Orleans, St. Charles, St. Helena, St. James, St. John the Baptist, St. Landry, St. Tammany, Washington and West Baton Rouge.

The annual election period for Medicare Advantage is Oct. 15–Dec. 7.


Ochsner Health Systemand Adeptus Health Inc.  today announced that they have entered into a new partnership aimed at improving access to emergency medical care in Louisiana. The joint venture will identify multiple sites for freestanding emergency rooms, starting in Greater New Orleans, to make access to emergency medical care services within communities more convenient.  The freestanding emergency rooms are expected to provide Louisiana residents with enhanced, integrated care and emergent patients with quicker access to all of the services provided by Ochsner. Once open, the new facilities are expected to create additional full-time jobs. 

“We want to offer a full spectrum of care and see patients when and where they want to be seen,” said Warner Thomas, President and CEO of Ochsner. “This partnership is truly an extension of that effort and is expected to ensure that many Louisiana residents will no longer have to drive more than 30 minutes when they need critical, emergency care services.” 

The American College of Emergency Physicians’ (ACEP) 2014 National Report Card demonstrated the need for additional access to emergency medical care.  The most recent ACEP survey highlights emergency visits are on the rise. The overwhelming response from physicians noted that this rise is combined in part with an increase in the acuity of patients’ injuries and/or illnesses. This underscores the growing need for additional access points to high quality, 24/7 emergency care.

“We look forward to working with Ochsner to expand access to emergency medical care in Louisiana,” said Thomas S. Hall, Chairman and CEO of Adeptus Health. “Strategic partnerships with leading healthcare systems, such as Ochsner, are a vital part of our plan as we help transform the delivery of emergency medical care in the U.S. Through this partnership, we’re proud to expand into our fourth state and reach more patients who seek quality emergency care within their communities.” 

(From Press Releases)

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