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Facebook, Google Twitter in new scrum over mobile app ad gold rush

Tuesday, 22 April 2014 21:01
The Facebook icon flag at the social network's Menlo Park campus. Facebook At its F8 developer conference next week, Facebook is expected to present plans for a mobile advertising network, and in so doing turn on an additional revenue stream that could mint it billions more in mobile advertising revenue -- but not if Google and Twitter have a say in the matter. A mobile ad network marries ad-serving technology to distribute inventory provided by…

Google Follows Facebook, Twitter With App-Install Ads on YouTube

Tuesday, 22 April 2014 15:03
Since 2012, Facebook has wrung profits from app-install ads. This month, we saw Twitter follow Facebook's lead. Now Google is embracing app-install ads, too, in search and via YouTube. The search giant announced on Tuesday that it will let app developers target Google's mobile customers based on the apps they have already downloaded. See also: How Deep Links Could Revolutionize Mobile Advertising "For example, if you exercise regularly and use an app to measure how…

Google Follows Facebook, Twitter With App-Install Ads in YouTube

Tuesday, 22 April 2014 13:47
Since 2012, Facebook has wrung profits from app-install ads. This month, we saw Twitter follow Facebook's lead. Now Google is embracing app-install ads, too, in search and via YouTube. The search giant announced on Tuesday that it will let app developers target Google's mobile customers based on the apps they have already downloaded. See also: How Deep Links Could Revolutionize Mobile Advertising "For example, if you exercise regularly and use an app to measure how…

Why Facebook and Google are buying into drones

Tuesday, 22 April 2014 12:32
Back in the bad old days of the cold war, one of the most revered branches of the inexact sciences was Kremlinology. In the west, newspapers, thinktanks and governments retained specialists whose job was to scrutinise every scrap of evidence, gossip and rumour emanating from Moscow in the hope that it would provide some inkling of what the Soviet leadership was up to. Until recently, this particular specialism had apparently gone into terminal decline, but…

Google Follows Facebook, Twitter With App-Install Ads in Search, YouTube

Tuesday, 22 April 2014 12:32
Since 2012, Facebook has wrung profits from app-install ads. This month, we saw Twitter follow Facebook's lead. Now Google is embracing app-install ads, too, in search and via YouTube. The search giant announced on Tuesday that it will let app developers target Google's mobile customers based on the apps they have already downloaded. See also: How Deep Links Could Revolutionize Mobile Advertising "For example, if you exercise regularly and use an app to measure how…

Google Marks Earth Day 2014 With 6 Animated Animal Logos, Including a Hummingbird

Tuesday, 22 April 2014 00:03
Google is wishing everyone a happy Earth Day this year with six animated Doodles. For Google's annual salute to Earth Day in 2014, the company has incorporated a series of six animals – the Rofous hummingbird, dung beetle, moon jellyfish, Japanese macaque, puffer fish, and veiled chameleon – into various animated logos:

Facebook engagement surges, marketers get Google counterweight

Tuesday, 22 April 2014 00:03
Summary: Adobe's Social Media Intelligence Report highlights how dominant Facebook is becoming as a social outlet for marketers and how they need to continually tweak strategies like they do when Google changes algorithms. By Larry Dignan for Between the Lines | April 22, 2014 -- 04:01 GMT (21:01 PDT)Follow @ldignan SHARE: SUBSCRIBE TO: CXO TOPICS:CXO, Social Enterprise 0 By Larry Dignan for Between the Lines | April 22, 2014 -- 04:01 GMT (21:01 PDT)

Facebook reportedly gearing up for mobile ad network launch

Monday, 21 April 2014 11:47
Summary: It's about time Facebook monetizes its hundreds of millions of mobile users, both on and off the site. That could gear it up to take on Google at its own game. By Zack Whittaker for Between the Lines | April 21, 2014 -- 15:58 GMT (08:58 PDT)Follow @zackwhittaker SHARE: SUBSCRIBE TO: Networking TOPICS:Networking 0 By Zack Whittaker for Between the Lines | April 21, 2014 -- 15:58 GMT (08:58 PDT)(Image via CNET)Facebook is tinkering…

The Zacks Analyst Blog Highlights: Google, Yahoo, Microsoft, Facebook and iRobot

Monday, 21 April 2014 07:16
For Immediate Release Chicago, IL – April 21, 2014 – Zacks.com announces the list of stocks featured in the Analyst Blog. Every day the Zacks Equity Research analysts discuss the latest news and events impacting stocks and the financial markets. Stocks recently featured in the blog include the Google (GOOGL-Free Report), Yahoo (YHOO-Free Report), Microsoft (MSFT-Free Report), Facebook (FB-Free Report) and iRobot Corporation (IRBT-Free Report).

Google+ Is Actually Good For Something

Sunday, 20 April 2014 12:02
AP Google+ boss Vic Gundotra See Also 30 Mouthwatering Photos Of Street Food In Korea REVIEW: Samsung's New Galaxy S5 Phone Is One Of The Best RANKED: The Best Smartphones In The World Right Now Google+ is often the butt of many jokes in the tech world. Google's attempt at recreating a social network to rival Facebook or Twitter has largely failed to go mainstream.
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