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Why Facebook and Google dominate in terms of mobile app use

Monday, 29 September 2014 21:25
Why are users spending more time on mobile apps? (Part 2 of 9) (Continued from Part 1) Facebook and Google apps take up seven of the top eight positions in terms of unique visitors In the previous part of this series, we discussed why people are spending more time on mobile apps compared to mobile browsers or desktops. But within the world of mobile apps, Facebook (FB) and Google (GOOG)(GOOGL) apps dominate mobile usage. According…

Facebook steps up fight vs. Google in advertising war with 'Atlas'

Monday, 29 September 2014 21:25
By analyzing the vast amount of data on its 1.3 billion users and selling individually-targeted ads, Facebook has grown to become one of the largest digital advertising platforms in the world—second only to Google, which holds nearly one-third of the global market. Starting this week, Facebook will roll out 'Atlas,' allowing participating advertisers to tap into its deep reservoir of user details to direct ads to them on thousands of other websites and applications.

Facebook takes on Google with new advertising system that will follow you around the web

Monday, 29 September 2014 16:21
System designed to take on Google's AdWords Tracks people based on their Facebook login information Will allow Facebook to sell ads that 'follow' users across the web and mobile devicesFacebook believed to be in talks with Twitter over extending system ByMark Prigg for MailOnline Published: 15:37 EST, 29 September 2014 | Updated: 15:52 EST, 29 September 2014

Facebook Ads Will Now Follow You No Matter What Device You’re Using

Monday, 29 September 2014 15:21
Photo: Facebook Facebook’s long-awaited Google Ad Sense competitor is finally here. It’s called Atlas, and like Ad Sense, it will allow brands to buy ads on Facebook, using the social network’s massive trove of data, and have those ads show up on sites across the web. Facebook announced the news late Sunday night to coincide with the start of Advertising Week in New York City. For other brands hoping to make headlines at Advertising Week,…

Facebook Takes Aim at Google With Launch of New Ad Network

Monday, 29 September 2014 09:15
Photo: Facebook Facebook’s long-awaited Google Ad Sense competitor is finally here. It’s called Atlas, and like Ad Sense, it will allow brands to buy ads on Facebook, using the social network’s massive trove of data, and have those ads show up on sites across the web. Facebook announced the news late Sunday night to coincide with the start of Advertising Week in New York City. For other brands hoping to make headlines at Advertising Week,…

Facebook steps up fight vs. Google in advetising war with 'Atlas'

Monday, 29 September 2014 05:13
By analyzing the vast amount of data on its 1.3 billion users and selling individually-targeted ads, Facebook has grown to become one of the largest digital advertising platforms in the world—second only to Google, which holds nearly one-third of the global market. Starting this week, Facebook will roll out 'Atlas,' allowing participating advertisers to tap into its deep reservoir of user details to direct ads to them on thousands of other websites and applications.

Facebook Ads To Follow Users Around The Web

Monday, 29 September 2014 05:13
Facebook's adverts will now follow users around the web, as the social network goes head-to-head with Google. Facebook has rolled out an updated version of its advertising platform, giving it the power to sell adds finely targeted to its 1.3 billion users whether they are on a Facebook site or not. When a user logs into Facebook with their device, it registers a unique device identifier with the company's servers. The identifier can be used…

Mingle Facebook Photos With Google Maps.

Monday, 29 September 2014 03:06
mobile app pin photos on the world map (PRWEB) September 29, 2014 http://youtu.be/X4EF9E_VMlcc The mobile application is designed to send a photo from user’s phone (camera or gallery) along with location data to the back end system where placed on the world map (Google), so that all application users can see the photos pined at their location.

Facebook launches new tools to grow advertising

Monday, 29 September 2014 00:04
For Omnicom and other ad agencies, this should translate into far more efficient buying—and fewer redundant ad purchases reaching the same people on multiple devices. As for the question of whether this better positions Facebook to compete with Google's DoubleClick, Nelson says: "It better positions Facebook in all of advertising overall." In a blog announcing the news, Facebook says the changes are designed to "make your media budget more effective." Facebook isn't announcing all its…

Why Google faces complaints of anti-competitive behavior

Friday, 26 September 2014 16:54
Key online advertising updates from Google, Facebook, and more (Part 11 of 12) (Continued from Part 10) Google faces a barrage of complaints for anti-competitive behavior Of late, Google (GOOG)(GOOGL) has been under a lot of scrutiny from anti-trust authorities throughout the world. Google has faced a number of complaints in the last few months accusing the company of promoting its own content through its search results. Last year, Microsoft (MSFT) and Oracle (ORCL) had…
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