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Google Hangouts and Video Summaries

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Why Facebook is managing strong digital ad growth

Tuesday, 23 September 2014 15:54
Key online advertising updates from Google, Facebook, and more (Part 2 of 12) (Continued from Part 1) Facebook has emerged as a strong player in the digital advertising market In the previous part of this series, we discussed how Google (GOOG)(GOOGL) is able maintain its leadership position in the worldwide digital advertising market with a share of more than 30%. We discussed that mobile search and YouTube are the main growth areas for Google, due…

Google Inc. Ends Mandatory Google+ Signups For Apps Like Gmail, Google Drive

Tuesday, 23 September 2014 11:50
Google Inc. is stepping back a little from its head-to-head competition with Facebook. Google is no longer requiring users to create a Google+ account to use its other services, and now provides a way for people signing up for Gmail and Google Docs to “opt out” of its eponymous social network. Users signing up for a Google account were formerly required to also create a Google+ account to use Drive to store files in the…

Must-know: Identifying the competitive threats to Google

Tuesday, 23 September 2014 11:50
Key online advertising updates from Google, Facebook, and more (Part 12 of 12) (Continued from Part 11) Google’s doing well in the growth areas of the broader advertising market Google (GOOG)(GOOGL) has long been considered synonymous with digital advertising market growth. It has been able to maintain its leadership in a number of sub-industries, like desktop search and display advertising, mobile advertising, video advertising with YouTube, and smartphone operating systems with Android. The company’s leadership…

Why Google continues to dominate the online advertising market

Tuesday, 23 September 2014 11:50
Key online advertising updates from Google, Facebook, and more (Part 1 of 12) Google leads the worldwide online advertising market with more than 30% share Google (GOOG)(GOOGL) remains the undisputed leader of the global online advertising market. It offers a number of products that have helped it maintain its leadership. Some of these main products are Google Search (a search engine), Adwords (an auction-based advertising program), DoubleClick (infrastructure for serving ads), YouTube (a video platform),…

Facebook revamps ads in new challenge to Google

Tuesday, 23 September 2014 09:48
Move aimed at challenging Google’s online ad space Facebook revamps its ads in new challenge to Google Bloomberg A C D MA MB MC MD ME MP Facebook Inc. next week will unveil a new advertising platform designed to improve how marketers target and measure the advertisements they buy across the Web, according to people familiar with the company’s plans. The product, called Atlas, is a re-engineered version of the Atlas Advertiser Suite business Facebook…

Facebook reportedly close to launching new ad platform in bid to take on Google

Tuesday, 23 September 2014 05:45
It looks as if Facebook is about to reveal exactly what it’s made of the Atlas Advertising Suite, which it bought from Microsoft last year. The ad manager and measuring tool will launch imminently as an advertising platform for the social networking giant as part of its strategy to boost revenue and take on Google in the online ad space, the Wall Street Journal reported Monday. Designed to help marketers improve the way they manage…

Facebook said to be near launch of new ad network

Tuesday, 23 September 2014 01:42
Facebook is No. 2 in global digital ad revenue behind Google. CNET Facebook is expected to unveil a new online advertising service next week aimed at helping advertisers better target and measure the impact of their ads while helping it better compete with Google, according to the Wall Street Journal. The new platform, dubbed Atlas according to the Journal's sources, is based on the Atlas Advertising Suite, which Facebook purchased from Microsoft in 2013.

Signing Up For Gmail No Longer Requires A Google+ Account

Monday, 22 September 2014 18:37
Earlier this month, GoogleGoogle stopped forcing Gmail users to create a Google+ account upon sign up. Google+ is considered the second largest social networking website after Facebook. The growth of Google+ was largely attributed to its requirement for using another Google-owned service like Gmail or YouTube’s comments section. The requirement to create a Google+ account to sign up for Gmail started in January 2012. “We updated the signup experience in early September. Users can now…

Google Eases Up on Requiring Google+ During Account Sign-Ups

Monday, 22 September 2014 16:36
By Alistair Barr @[email protected] @[email protected] Images Google took a big step away from competing directly with Facebook in social networking. Sometime in early September, Google stopped requiring people to create a Google+ profile while signing up for other accounts such as Gmail. The requirement had been part of a big push by Google to build a major challenger to Facebook, but the number of people visiting and sharing content on Google+ always lagged behind engagement…

Facebook Billionaire Sheryl Sandberg Is Now A Comic Book Star

Monday, 22 September 2014 16:36
Sheryl Sandberg worked her way up the ranks in Google and Facebook to become one of the most successful women in tech. A new comic book called “Female Force: Sheryl Sandberg” tells her whole life story in drawing form, from working for former treasury secretary Larry Summers to joining Mark Zuckerberg at Facebook. The “Female Force” series has highlighted a number of successful women in the past, including Melinda Gates, Hillary Clinton, and Arianna Huffington.…
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