- Mobile and tablet hotel bookings have risen 12 fold since 2010
- 70% of those bookings are for same-day stays
- There's been an influx of apps dedicated exclusively to same-day bookings
- Some experts worry the deals offered through these apps could harm hotels' profits
(CNN) -- As cell phones have become an increasingly ubiquitous part of our day-to-day lives, they've had the effect of unleashing a kind of epidemic of spontaneity.
As a result, many of us have become exceptionally bad at planning, preferring to set vague parameters for meetings and work out the finer details later. Lately, our last-minute mania has started to shape how we make hotel reservations.
According to market research firm PhoCusWright, last year 7% of hotel bookings were made via tablet and mobile phones (a figure 12 times larger than it was in 2010). By 2014, the number is expected to jump to 20%. According to a Harris International poll last year, 70% of those bookings are for same-day deals.
"There's a changing behavior that's fueling this," notes Gerry Samuels, CEO of Mobile Travel Technologies, a company that specializes in mobile technology for the travel industry.
"People are getting more and more comfortable making last-second reservations, not just in the hotel space, but in general."
Not surprisingly, there has been a flood of apps aiming to carve out their own piece of the same-day booking market.