Bild published the shot in an online editorial, alongside similar pictures from a Royal tour of Canada in 2011. The feature states: "Photos show our favourite Duchess Kate, 32, in the Australian Blue Mountains. The rotor blades of the royal helicopter swirl the air so that Kate's summer dress blew up – giving a clear view of her beautiful bum!" The headline reads: "Clothes ban for Kate?"
In 2012, the Prince and Duchess launched a legal case against a French magazine that published revealing shots of the Duchess taken while she was on holiday in Provence Chateaux.