2 hours ago
There were no real surprises at the Apple press event in Cupertino, Calif., but we finally got a chance to see the iPhone 5S and 5C up close. While the flagship 5S does come with some engineering excellence, these phones on the whole play to Apple's core strength: Style.
The pastel rainbow of 5C models really did "brighten up everyone's day," as Apple promised, and that new gold iPhone is surprisingly elegant in person.
Nerds may really dig the 5S — it's got numerous under-the-hood improvements including a speedy new processor for graphics-intensive gaming, and a "motion co-processor" geared to increase the use of the phone's sensors without draining the battery. It's even got a fingerprint scanner — effectively a third on-board camera — tucked into the home button.
But those hardware advantages will only come into play as developers make use of them in apps and services. Apple did not wow the crowd with random (at times gimmicky) interface tricks like we've seen during the last few Samsung events, and the screen on both new iPhone models is still four inches. Let's get this out of the way: If the smartphone tug-of-war is solely going to be fought over screen size, then this move leaves Apple open to losing customers.