In May 2010, 16 of the nation's biggest food and beverage companies, from Coca-Cola Co to Kraft Foods Group, pledged to remove 1 trillion calories from the U.S. marketplace by 2012 and 1.5 trillion by 2015, compared with a 2007 baseline. In fact, as of 2012 they sold 6.4 trillion fewer calories, found an analysis by researchers at the University of North Carolina at Chapel Hill (UNC).
"Reports like this, and the fact that they exceeded their commitment by four-fold, really shows that you can make progress in giving American families more healthy options," said Larry Soler, president of the Partnership for a Healthier America, a non-profit chaired by first lady Michelle Obama. The group was formed in 2010 to work with the private sector on anti-obesity strategies.
At the time, critics said the Partnership relied too heavily on the good will of the industry and could not replace the role of tighter regulation on how food is manufactured and marketed.