Wednesday, 05 September 2018 15:19

With Kapernick as spokesperson, give NIKE the boot, DO IT

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The shoe company Nike made a rather unfortunate choice to be the “face” of their 30th anniversary campaign. Incredibly, the company chose journeyman quarterback Colin Kaepernick, the celebrated social justice warrior.

Kaepernick is more famous for his exploits as a protester than as a player. He started protesting the National Anthem after his career had taken a nosedive. With poor performance on the field, Kaepernick lost his starting job and was merely a backup.

The protests turned Kaepernick into a celebrity and other NFL players joined in the offensive stunts, denigrating the sacrifice of our courageous veterans who have fought and died for this country.

The National Anthem is a great symbol of America and it should be respected by everyone. If people are not happy with this country, they should move or get involved in a constructive way to change it for the better.

Protesting the National Anthem at NFL games is not the right way to fight for constructive change. Kaepernick and the NFL players who want to protest can do so during the offseason or during their personal time, not before a football game. This stunt insults hard working fans who pay top dollar for sports entertainment, not political protests. By the way, without the fans, the NFL will collapse and the players will not be paid.

Players are not even unified about what they are protesting. Some are fighting against police brutality, while others believe there are too many African Americans in prison and the criminal justice system is racist. Others believe the economic system is biased against African Americans and that poverty is concentrated in their community.

Ironically, about 70% of the NFL players are African Americans and the average salary is $2.1 million, so they are certainly not economically disadvantaged.

The protests are not only nonsensical, they are also unpopular. A recent NBC poll found that 54% of Americans believe the National Anthem protests are inappropriate, while only 43% believe they are appropriate.

Nike must have known that their new “face” is controversial and divisive to say the least. Sadly, corporate leaders probably do not care about average hard working Americans. They must have calculated that this move would be popular with their target audience, younger Americans, the millennial generation.

In contrast, investors registered their opinion of the selection and Nike’s stock declined by 3% after the Kaepernick announcement. Investors were not the only ones upset as former customers decided to burn their shoes and post the videos on social media.

These protests will continue as long as the company employs Colin Kaepernick as their spokesperson. Not only did he disrespect the National Anthem, but he also wore offensive socks depicting police officers as pigs and wore a T-shirt celebrating the late Cuban dictator Fidel Castro, who was a murderous and brutal Communist tyrant, who subjected his country to decades of repressive rule.

 

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It is very sad, that one of America’s leading companies would chose to affiliate with such an inappropriate sports figure and insult millions of Americans. This decision speaks volumes about the state of professional sports, our corporate climate and our culture.

It seems all too often the wrong values are being rewarded while the right values are being ridiculed.  As President Trump would tweet, it is quite Sad! 

Jeff Crouere is a native New Orleanian and his award winning program, “Ringside Politics,” airs locally at 7:30 p.m. Fridays and at 10:00 p.m. Sundays on PBS affiliate WLAE-TV, Channel 32, and from 7-11 a.m. weekdays on WGSO 990-AM & www.Wgso.com. He is a political columnist, the author of America's Last Chance and provides regular commentaries on the Jeff Crouere YouTube channel and on www.JeffCrouere.com. For more information, email him at This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Jeff Crouere

Jeff Crouere is a native New Orleanian and his award winning program, Ringside Politics,” airs locally at 7:30 p.m. Fridays and at 10:00 p.m. Sundays on PBS affiliate WLAE-TV, Channel 32, and from 7-11 a.m.weekdays on WGSO 990-AM & www.Wgso.com. He is a political columnist, the author of America's Last Chance and provides regular commentaries on the Jeff Crouere YouTube channel and on www.JeffCrouere.com. For more information, email him at [email protected]

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