The Jubilee will feature the Longest Oyster Po-Boy, built by over 30 of New Orleans’ renowned restaurants. The colossal po-boy will be stuffed with 5,500 Louisiana harvested oysters and sprawl across 340 feet of Bourbon Street. After the ceremonial cutting at noon, the po-boy will be distributed to oyster lovers and is expected to be devoured within minutes. A brass band will lead everyone in a second line to the Roadfood Festival.
“It started out as a one-time event to spur business in the French Quarter and boost a recovering seafood industry, but everyone had such a great time that we decided to improve it and bring it back for another run,” said Director of the Louisiana Seafood Promotion and Marketing Board, Ewell Smith. “We want as many people as possible to come out here and spice up their life with Louisiana Oysters.”
The Chefs Competition will begin at 10:00 a.m. Chefs will compete to win the title of the best Oyster Po-Boy in New Orleans. Half of the longest po-boy will be judged for the competition and the other half will be distributed to Jubilee-goers.
Also, the 3rd annual New Orleans Roadfood Festival: Honoring Legendary Eats From All Across America will take place March 25-27, 2011 in the heart of the French Quarter. During the weekend event, three blocks of Royal Street will be transformed into a food-lovers paradise. The New Orleans Roadfood Festival is a creation of Roadfood.com and the New Orleans Convention Company (NOCCI).
The Roadfood Festival will feature 25 vendors from Louisiana’s best restaurants and from destination Roadfood eateries across America. Vendors will serve samples of legendary dishes from landmark restaurants. Among the dishes visitors can sample are real Texas barbecue from Louie Mueller’s; green corn, pork , cheese and roasted plaintain tamales from Tucson, AZ; smoked sausage po-boys from T-Boy’s Slaughterhouse, just to name a few. Participants can delight in homemade pies from Texas, breaded pork tenderloin from Iowa, rib sliders from Central BBQ out of Memphis, all while sipping a Mint Julep from the Tennessee Williams vendor.
“You could travel for miles and months around the country and never discover all the great dishes festival-goers will enjoy in one weekend,” said Roadfood Festival co-founder and best-selling author of Roadfood and regular guest on public radio’s “The Splendid Table,” Michael Stern. “Here is an opportunity for passionate eaters to discover the best specialties that define American food at its most colorful.”
The Roadfood Festival will begin Friday, March 25 with a VIP cocktail reception and opening party at the Southern Food and Beverage Museum. During the event, Roadfood.com will bestow its Roadfood Blue Plate Award which honors the men and women who embody the best of America’s regional cuisine. Tickets for the VIP Reception are still available for purchase.
On Saturday, March 26 the Festival will officially kick-off with the creation of the longest oyster po-boy in the 300 block of Bourbon. After the ceremonial cutting, Roadfood goers can sample the oyster po-boy free of charge. Roadfood Festival hours will be 11am-7pm on Saturday, March 26, and 11am-6:00pm on Sunday, March 27. Weekend events will include the 2nd Annual New Orleans Firefighters Beignet Eating Contest, cooking demonstrations and street performances.
“This is a weekend to celebrate and savor the delicious diversity of our country’s food right in the heart of the French Quarter,” said Roadfood Festival co-founder and CEO of New Orleans Convention Company (NOCCI), Dottie Belletto. “We are expecting 40,000 fest-goers who will get a chance to sample the ultimate food-lovers experience. The Roadfood Festival combines Louisiana’s legendary specialties with the nation’s regional dishes prepared by the eateries that made them famous.”
Admission to the New Orleans Roadfood Festival is free. Proceeds from food and beverage sales will go to participating restaurants, including New Orleans’ Café Reconcile, which provides at-risk kids the opportunity to learn the food service business.