Fundraising is obviously one of the most critical features of an election campaign.In John Maginnis's howtogetelected, Liz Mangham talks about fundraising from her perspective. Here is today's tip:
Don’t make the mistake of asking for too little
“Begin to look at people like they have a dollar sign across their face,” former fundraising consultant Liz Mangham advises, which may “sound rude and horrible,” but get over it. A candidate needs to estimate what potential contributors can afford to give, so as not to make the mistake of asking for too little.
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