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The decision by the Baton Rouge Advocate to go behind a paywall will cause a significant shift in how state political news and opinion become consumed in Louisiana – in ways perhaps The Advocate didn’t expect or want.

Earlier this week, the newspaper’s top brass announced the new model. In some ways, it was late to the party, as a large majority of papers in the country have turned to this practice. In fact, it became the second-to-last mid-major to major paper in the Louisiana to do so, with just the New Orleans Times-Picayune the last standing with entirely free content (and, perhaps not coincidentally, that paper that has done the most to embrace a move online while deemphasizing its print version).

Published in State of Louisiana

 

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